So moist. So delicious. And so much more.™

The Baker's Club

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So moist. So delicious. And so much more.™

1

Explore Our World

Start with a quick search for a particular flavor…or special occasion…or even your favorite color.
(Frequently Asked Questions)

2

Find Inspiration

We’ll gather some tasty suggestions that match your cravings, revealing ways to make your day delicious!

3

Bake a Memory

The fun has just begun—now you can use your creativity and Duncan Hines® products to bake something delectable, original, and truly you!

About Us

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The Story of Duncan Hines

1908 - Today

The Early Years

Duncan Hines is born in Bowling Green, Kentucky. As an adult, he becomes a traveling salesman and eats in restaurants across America. This is before the interstate highway system and most chain restaurants. He runs across great, and truly unforgettable meals.

Adventures in Good Eating

At 55, Hines and his wife Clara send a list of 167 recommended establishments to their friends as a Christmas present. Hines self-publishes "Adventures in Good Eating," an expanded list of recommended restaurants. It becomes so popular he publishes a guide to the best hotels and motels.

Recommended by duncan Hines

After being featured in the Saturday Evening Post, Hines' popularity grows. Soon most Americans have both food and lodging books in their cars for quick reference. "Recommended by Duncan Hines" becomes a nationally-recognized seal of approval.

Business Booming

Hines and Roy Park form Hines-Park Foods, Inc. with the purpose of bringing high-quality foods to the American household. They produce over 250 canned, bottled and boxed products featuring the Duncan Hines label.

The Cake Era

Hines-Park Foods merges with Procter & Gamble. Within a short time Duncan Hines introduces cake mixes, which are marketed nationwide along with other items under the brand name.

The Duncan Hines Legacy

Hines dies just before his 79th birthday. Today, the Duncan Hines product line offers over 80 different sweet baked-good mixes ranging from cakes and brownies to muffins and cookies, as well as frosting and ready-to-bake brownies. With a relentless committment to quality, every product and recipe is developed in celebration of Duncan Hines' inventive spirit and passion for baking.

Pinnacle Foods Corporation acquires the Duncan Hines brand in 2004. Today, the Duncan Hines product line offers over 80 different sweet baked-good mixes ranging from cakes and brownies to muffins and cookies, as well as ready-to-spread frosting and ready-to-bake brownies. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines' inventive spirit and passion for baking.

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