• voluntary member registration
• member submitted content
• cookie technology
• IP addresses

Voluntary Member Registration
When you register as a member, we collect your basic demographic information, your baking interests and your baking preferences. From this information we create a profile that helps us identify the type of Duncan Hines experience that is most relevant to you. With this information, we can customize our services and your experience to suit your needs and preferences. At the initial member registration screen we ask for a member ID, password, e-mail address, your favorite recipes and your key baking preferences. Occasionally, we may also collect additional personal information if you choose to enter a contest or complete a survey form. Once you are a member, we will use the information we receive from you to determine what Duncan Hines related information is most appropriate for you and what information you may find most relevant. Once you are a member, we will use the information we receive from you to determine which of our members would most likely read your submissions.

Member Submitted Content
Some personal information like member name, hometown, country and other information you choose to submit will become public when you disclose it to us on the Web-site. This may include, but is not limited to:

• when you submit recipes
• when you post questions and answers to the interactive Questions and Answers section
• when you participate in contests and member surveys.

Cookie Technology
We use "cookies" to track and store your preferences in order to personalize our site for you. A cookie is a small data file that is sent to your browser and is stored on your computer's hard drive when you visit the Web-site. A cookie assigns a random, unique number to your computer. Cookies allow us to recognize members when they come to our Web-site after they initially register. The cookies record "clickstream" information (data reporting the URLs or names of the pages on our site that you have visited) and help us estimate our audience size, determine which areas of our Web-site are the most popular and serve targeted advertising. No advertiser's cookie is ever placed on your computer. Cookies also make your experience easier by saving your preferences and passwords. For example, if you choose "Remember Me" during sign in, we will store a scrambled version of your member ID in a permanent cookie file on your hard drive so that we can track your personalized services and preferences from one visit to the next. Our cookies customize the Web-site and allow our members to easily update their information. We do not allow anyone else to access your cookie. A cookie cannot read data off of your hard drive or read cookie files created by other web sites. You can reject cookies by turning them off in your browser. This will, however, prevent you from using our customized services, may limit system performance and may cause certain features of the Web-site to malfunction or not work at all. You may also have to repeatedly enter personal information in order to participate in various services or promotions.

IP Addresses
An IP address is a number that is assigned to your computer automatically when you access the Internet. When you visit a particular page on our Web-site, our servers record your IP address. We may record IP addresses in order to facilitate systems administration or to report aggregate information to our advertisers (e.g., how many visitors logged on to our Web-site).


Section 2. Children's Personal Information.
We do not intend to collect personal information from children under 13 years of age. If we learn that we have inadvertently collected individually identifying information from a child under the age of 13, such as full name, home address, e-mail address, telephone number or any other information that would allow someone to identify or contact the child, we will promptly delete that data from our systems.


Section 3. Use of Personal Information.
Pinnacle uses your personal information in the following three ways:

• To customize our services and your experience
• To serve targeted advertising
• To send you optional e-mail messages

Customized Services and Information
We gather information from members in order to provide them with personalized information. Every time you visit our Web-site, we provide you with what we believe will be your preferred topics, the member content that will be most relevant for you, and services that will be of the most interest to you.

Targeted Advertising
In order to bring you offers that may be of interest to you, and to help finance the cost of making our Web-site available to you, we may place advertisements on our Web-site. Gathering information from members allows us to target advertisements and sponsorships. We believe this makes information on our Web-site more relevant to you and is more productive for our advertisers. For example, if you have indicated that you enjoy baking brownies, we can target an advertisement to you about a special deal on brownies. It is important to note that we do not share your personal information with advertisers, but we may share it with ad servers acting on our behalf who place advertisements on our Web-site for us. We, and any third-party ad servers acting on our behalf, act as the middlemen between you and the advertisers who want to reach you. Our third-party ad servers are also bound by the terms of this Privacy Statement. You should also refer to our Terms and Conditions regarding our disclaimer on endorsements of any such advertising.

Optional E-mail Messages
When you register with our site and indicate you would like to receive e-mails related to your favorite baking related topics, occasionally we may send you e-mail messages with information related to our services, or third-party products that you may find interesting. If you elect to receive such e-mails when you register, you may update your profile at any time afterwards to discontinue such mailings. You can update your member profile and/or opt out of receiving e-mails in your Baker’s Club profile.


Section 4. Sharing of Personal Information.
As a general rule, we will not disclose your personal information to third parties, except to the extent necessary to provide you with a requested service or under circumstances required by law. We will disclose your personal information when we believe in good faith that any applicable law, regulation, or legal process requires it, or when we believe disclosure is necessary to protect or enforce our rights or the rights of another member. We will use, or supply to others, aggregated data (independent of any personal identifiers) for research and commercial purposes, such as describing our services, members to prospective partners, advertisers and other third parties. These data are pooled and stripped of personal identifying information and cannot be traced to you specifically. Specific uses of personal information that vary from this Privacy Statement (if any) may be found in the privacy statement applicable to a specific service provided by our Web-site (e.g., a contest or survey). When you are notified that your personal information will be used in a manner that varies from those described in this Privacy Statement, the use of your personal information will be subject to the notification for that particular service, such as with sweepstakes, contests or promotions. Please look for privacy statements and terms and conditions that apply to the services in which you participate. It is important to note that we do not control the privacy policies of our advertisers and other third-party web sites for which we provide advertisements and links. If you click through an advertisement or link to and submit your information to an advertiser or to another web site, you will be subject to that advertiser's or web site's privacy policies, if any. We do not assume responsibility or liability for such third-parties' policies or actions.


Section 5. Controlling the Use of Your Personal Information.
You can reject cookies by disabling them in your browser or you can configure your browser to alert you when cookies are sent. If you register with our Web-site and provide us with personal information, you will always have the option at any time to cancel your registration or to request that your personal information be removed from our systems by contacting us here. We will send to you an e-mail message confirming your request. You must acknowledge to us by e-mail your receipt of such confirmation. After you respond to our confirmation, we will remove your information from our database. Residual information may remain in our archives and/or records. Such information will not be used for commercial purposes, however, we may notify you of major changes to our service from time to time. We reserve the right to maintain information about registered members who violate our Terms and Conditions or whose access to the Web-site has been denied, in order to detect repeat offenders.


Section 6. More About Your Privacy
You should be aware that personal information you voluntarily disclose online in a public area might be collected and used by others. We do not control the actions of visitors or members. Your disclosure of personal information in a submission, an interactive question and answer, or any other publicly-accessible place on our Web-site is done so at your own risk. You should understand that your personal information might be collected and used by others to send you advertisements or unsolicited messages or for other purposes. You are solely responsible for maintaining the secrecy of your passwords and should be careful when disclosing your personal information online. While we will take appropriate security measures to protect the privacy of your personal information, no protection is foolproof, and transmissions made over the Internet cannot be made absolutely secure. We do not assume any liability for disclosure of data resulting from errors in transmission or made by unauthorized third parties. If you want more information regarding privacy issues, check out the following helpful links:

• Electronic Frontier Foundation - a civil liberties organization working to protect your rights online.
• Electronic Privacy Information Center - established to focus public attention on emerging civil liberties relating to the National Information Infrastructure.
• Privacy Issues Page - from the Center for Democracy and Technology (CDT).
• Cookies Central - dedicated to providing full information on Internet Cookies.

Section 7. Acceptance of Privacy Statement.
By using the Duncan Hines Web-site and services, you signify your acceptance of this Privacy Statement. If you do not agree or are not comfortable with any part of this Privacy Statement, you should no longer use our Web-site. We reserve the right to modify this Privacy Statement at any time. Your continued use of any portion of our Web-site following notification or posting of such changes will constitute your acceptance of those changes.


Section 8. Contacting Us.
If you have any questions or concerns regarding this Privacy Statement, or if you would like to request us to delete, correct or show you your personal information as provided above, please contact us here.