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| The History of
Duncan Hines |
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The Duncan Hines
Seal of Approval
In the 1940s, Duncan Hines was a
traveling salesman turned food critic,
who through his books became the
authority on quality food. When he gave
a restaurant a top rating, it would be
presented with a "Recommended by Duncan
Hines" sign. Today, our logo is a
combination of the sign with a book, and
is emblazoned on all of our mix
packages.
The Authoring Years
Duncan's authoring success began when
traveling across America as a salesman.
On the road day after day, he would eat
in many a restaurant of varying degrees
of quality. As more people began
venturing on long distance driving trips,
he wanted to help them find quality food
and excellent service. In 1935, Duncan
and his wife, Florence, compiled a list
of 167 recommended establishments and
sent it out as a Christmas present. He
wrote: "I am passing this information on
to you, hoping that it may yield
enjoyment and delectation, should you
find yourself in the vicinity of one of
these 'harbors of refreshment' as you
travel hither and yon."
Word spread quickly, and soon he
quit traveling sales to write full time.
His books grew to include more
restaurant reviews along with hotel and
lodging reviews. He also compiled collections of
recipes--including one for a passion of his:
baked goods.
A Brand Was Born
It was Duncan's well-respected persona
and business sense that prompted North
Carolina businessman, Roy Park, to
approach him in 1948. Roy proposed that
he lend his name to a line of packaged
foods from many top manufacturers. In
May, 1950, Duncan Hines vanilla ice cream
was delivered to the shelves of grocery
stores across the nation. Initially,
there were hundreds of products under
the Hines-Park name, including cake
mixes.
Their venture was a success, and in 1956
Procter & Gamble purchased the brand
with the authority to put the Duncan
Hines name on other food products. The
line was eventually pared down to the
the family-favorite mixes you know and love today. |
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| Brand Info |
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The Duncan Hines®
Brand
Create your own delicious desserts with
the cake, brownie, muffin and cookie
mixes and ready-to-serve frostings you
know and trust. Duncan Hines, the man,
was one of the most respected food
critics in America when he founded the
brand over 50 years ago. Today, these
mixes and frostings are developed in
memory of his inventive spirit to
inspire your love of baking. Use them as
your starting point to reflect your own
personal touch.
Have a question or suggestion?
We'd love to hear from you! Call us at
1-800-362-9834, or
email us your comment or question.
Our Kitchen Experts
Our staff of home economists--who share
your love of baking--create recipes with
our mixes and frostings. When they have
a new recipe idea, they test it and
verify the cooking instructions in
kitchens just like yours, so you can be
sure that it will produce perfect
results in your kitchen too. With
their hands-on knowledge, they have
great ideas for new products that deserve
to be in your pantry.
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| Pinnacle Foods Group LLC. |
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Pinnacle Foods Group LLC., with corporate offices
in Mountain Lakes and Cherry Hill, New Jersey is a
leading producer, marketer and distributor of
high-quality branded food products in the frozen
foods and dry foods segments. The dry foods segment
consists primarily of Duncan Hines® baking mixes and
frostings; Vlasic® pickles, peppers and relish; Armour®
canned meats; Open Pit® barbeque sauce; Mrs.
Butterworth's® and Log Cabin® syrups and pancake mixes.
The frozen foods segment consists primarily of Aunt Jemima®
frozen breakfasts; Swanson® and Hungry Man® frozen dinners
and entrees; Van de Kamp's® and Mrs. Paul's® frozen seafood;
Celeste® pizza; and Lender's® bagels.
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