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The Story of Duncan Hines
1908 - Today
The Early Years
Duncan Hines is born in Bowling Green, Kentucky. As an adult, he becomes a traveling salesman and eats in restaurants across America. This is before the interstate highway system and most chain restaurants. He runs across great, and truly unforgettable meals.
Adventures in Good Eating
At 55, Hines and his wife Clara send a list of 167 recommended establishments to their friends as a Christmas present. Hines self-publishes "Adventures in Good Eating," an expanded list of recommended restaurants. It becomes so popular he publishes a guide to the best hotels and motels.
Recommended by duncan Hines
After being featured in the Saturday Evening Post, Hines' popularity grows. Soon most Americans have both food and lodging books in their cars for quick reference. "Recommended by Duncan Hines" becomes a nationally-recognized seal of approval.
Hines and Roy Park form Hines-Park Foods, Inc. with the purpose of bringing high-quality foods to the American household. They produce over 250 canned, bottled and boxed products featuring the Duncan Hines label.
The Cake Era
Hines-Park Foods merges with Procter & Gamble. Within a short time Duncan Hines introduces cake mixes, which are marketed nationwide along with other items under the brand name.
The Duncan Hines Legacy
Hines dies just before his 79th birthday. Today, the Duncan Hines product line offers over 80 different sweet baked-good mixes ranging from cakes and brownies to muffins and cookies, as well as frosting and ready-to-bake brownies. With a relentless committment to quality, every product and recipe is developed in celebration of Duncan Hines' inventive spirit and passion for baking.
Pinnacle Foods Corporation acquires the Duncan Hines brand in 2004. Today, the Duncan Hines product line offers over 80 different sweet baked-good mixes ranging from cakes and brownies to muffins and cookies, as well as ready-to-spread frosting and ready-to-bake brownies. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines' inventive spirit and passion for baking.